Randi Plake is the Program Assistant for the Center for New Media, and joined the team in March 2013 to help build the Center for New Media from the ground up. As Program Assistant for the Center for New Media, Randi supports the director, Professor Rich Lenoce, with project administration and student recruiting. She also prepares marketing materials and provides website and social media support for the new Center. She is also an adjunct professor in the Center for New Media where she teaches COM*120 Social Media.
From July 2012-March 2016, Randi brought her passion for social media and public relations to the MxCC marketing team. As Communications Specialist, Randi expanded MxCC’s social media presence from just Facebook and Twitter to a robust social media portfolio that included Instagram, LinkedIn, Pinterest, Tumblr, YouTube, Google+, and a blog. She was always searching for the next story that would highlight the achievements of the college’s students, faculty, and staff. She regularly wrote press releases, pitched news stories to the media, and tracked publicity activity for the College. She was also the campus photographer and producer for promotional videos.
At MxCC, Randi is a member of the Library Advisory Team, and spent a few years on the Information Resource Management committee. In 2014, she was honored as a Friend of the Library by the library staff. She was also instrumental in the creation of the COM*120 Social Media and COM*201 Introduction to Public Relations classes.
Before joining MxCC, Randi strategically used social media for clients at a boutique PR agency in Farmington. During her time at the agency, Randi also worked on many different PR and social media campaigns for clients in industries such as small businesses, retail brands, and nonprofits. Prior to that, Randi assisted with media relations efforts for Jewelers of America, a national trade association for the jewelry industry.
While working towards her master’s degree, Randi worked as a graduate assistant in both the PR department and graduate admissions department at Quinnipiac University, which sparked her passion for higher education.
Besides a specialty in social media, she also has a concentration in crisis management. In fact, her research on crisis management was just published in the textbook Public Relations in the Nonprofit Sector: Theory and Practice. She holds a bachelor’s degree in marketing from Central Connecticut State University and a master’s degree in public relations from Quinnipiac University.
Besides enjoying every minute at MxCC, Randi also loves riding bikes with her husband Brendan, her cats Rascal and Sherlock, running, and photography. She is completely enamored with her daughter, Coraline. She also spends most of her free time at her church where she co-leads the children’s ministry and co-directs the youth group with her husband.
Conference Participation & Papers
- Iaco Plake, R. & Krodel, H. (2011). Ask Helena: Social Media Special. Diamond Pulse, 28.
- Iaco Plake, R. (2011) Creating a church crisis management plan. Unpublished master’s thesis. Quinnipiac University, Hamden, CT.
- Iaco Plake, R. (2011) Who owns social media? A look inside university Facebook pages. International Conference on Learning and Administration in Higher Education 2011. Nashville, TN. May 25-27, 2011.
- Plake, R., Fussell Sisco, H., & Collins, E. (2013, August). Relying on Divine Intervention? An Analysis of Church Crisis Management Plans. Poster presentation at the Association for Education in Journalism and Mass Communication Conference, Washington, D.C.
- Plake, R., Fussell Sisco, H., & Collins, E. (2014). “Relying on Divine Intervention? An Analysis of Church Crisis Management Plans.” Public Relations in the Nonprofit Sector: Theory and Practice. Ed. Richard D. Waters. New York City: Routledge, 2014. 19-32.