You’re already on Facebook, you’re tweeting, you just instagrammed your lunch–so why not learn how to use social media strategically and be an asset for your future employer? You will have an opportunity to do just that by taking COM*120 Social Media, a brand new course introduced to the College as part of the Center for New Media. So I’ve come up with a few reasons why you should totally sign up for this class for the summer or fall semester.

Here are the top three reasons why you should take this course:

1. Stand Out! Few community colleges and four year universities in the state are offering courses on social media. According to Dr. William Ward of Syracuse University, universities are failing at teaching social media. Yet, there’s a huge need in the marketplace for people who know how to use social media. Job postings requiring social media skills have risen over the past few years and companies are looking to fill these positions. Though college graduates these days are known as “social natives,” few have had proper training on using social media strategically. By taking Social Media, you’ll end up with a portfolio of social media work and new skills to put on your resume to help set you apart. The class promises to be very hands-on and interactive. Besides learning about the major social media platforms (Facebook, Twitter, Instagram, LinkedIn, Tumblr, etc), you’ll also learn how to create content for these platforms.

2. Build Your Brand! When you apply for an internship or job, you will be facing fierce competition. And no matter what industry you want to work in, you will need to build your brand and show off the skills you have. Through this course, you’ll be equipped with the tools you need to build your brand–your resume, your voice, and your online life. An important component of this course is learning to use social media professionally. Retweeting Jimmy Fallon’s (@jimmyfallon) latest tweet is great, but harnessing the power of social media has a greater payoff. Because what happens when a HR manager googles your name after you apply to your dream job or internship? Will they find a professional who knows how to use present themselves–or will they find your latest Facebook post bashing your boss or the Instagram of you at a party with your friends? Don’t worry! At the end of this course, you will end up with a blog portfolio showcasing all the work you have done on various social media platforms and I think HR managers will like what they see.

3. It’s Relevant! With social media, things are constantly changing down to the minute and have an effect on a plethora of industries! The topics covered in Social Media can be applied to almost any field that you want to work in. And no matter what your major is, this course can count as an elective. If you want to be a teacher, learn about new technology that you can incorporate in the classroom when you land your first teaching gig. If you’re a business major, learn what’s next in social media communications so you can use it when you enter the workforce (and impress your new boss!). Maybe you wind up as an environmental scientist. In that case, you can run your department’s blog on all the awesome things you do at work. The possibilities are endless!

So what are you waiting for? Sign up today!

COM*120, 3 credits, Social Media
This course will introduce students to various forms of social media and how to use them strategically. Students will learn about leading social media platforms and tools, who uses them, and how they have transformed the way we interconnect and interact with the world, both personally and professionally. Students will be expected to apply their knowledge by participating on different social media platforms through interactive class projects. Prerequisite: Eligible for ENG*101.

Class Meeting Times
Summer: Monday/Wednesday, 5:30-7:25 pm, Middletown campus (10 weeks, May 27-August 6) CRN: 2119
Fall: Tuesday/Thursday, 5:30-6:50 pm, Middletown campus CRN: 3884

Download the class promotional flyer here. Email Randi Plake at to see a syllabus or if you have any questions.