BBG*101,Introduction to Business (3 credits)
This introductory course examines business and how it operates in our private enterprise system, a multicultural society and a global marketplace. The focus will be on a practical understanding and application of business, emphasizing the relationship of business to an individual’s everyday life, and the organization’s social responsibility and response to change in a technological society. Areas of basic study include: marketing, management, finance,information systems and career opportunities. Not open to students who have completed BMG*202. Prerequisite: Eligible for ENG*101E or ENG*101.
BBG*115, Business Software Applications (3 credits) This hands-on course is designed for Business Administration/Marketing majors to utilize the microcomputer as a tool. With the Microsoft Office Suite, students will learn to use each software package to contribute value to business. Focus is on preparing professional documents with Word, building flexible spreadsheets on Excel, using Access to analyze data to produce valid results, and PowerPoint to effectively present and communicate. Social networking sites and their impact upon business will be explored. Individual and group projects will require students to utilize the MS Suite to prepare business documents, produce in-house publications and create business presentations using themes, tables, and graphs. This course is open to Business Administration/ Marketing majors. It is not open to students who have completed CSC*101. Prerequisite: Eligible for ENG*101E or ENG*101.
BBG*125, The Future and Business Organizations (3 credits)
This course provides an introduction to business organization in our changing economic system and the global market. It includes an extensive look at the external environmental factors and their impact upon business/industry.Environmental scanning, from an organization perspective, is used to forecast,adjust and adapt to future trends. Students will analyze business organizations in the present and develop future-oriented thinking skills. Prerequisite: Eligible for ENG*101E or ENG*101.
BBG*135, Exploring Business & Technology Careers (3 credits)
This course is designed to expose students to various career pathways in the fields of business and computer technology. Students will learn about the world of business and will be given information about how to be successful in various business occupational areas. The student will have the opportunity to explore the workplace firsthand. Students will learn how to develop a personal career strategy and will develop a complete career portfolio. Prerequisite:Eligible for ENG*101E or ENG*101.
BBG*231, Business Law I (3 credits)
An introductory study of the legal system of the United States and its relationship to the business manager. Topics include contracts, sales (general background in torts and product liability under Article 2 of the UCC),negotiable instruments and administrative agencies. Prerequisite: Eligible for ENG*101 or permission of instructor.
BBG*234, Legal Environment of Business (3 credits)
An in-depth study of business organizations including agency and securities regulation and antitrust regulations with emphasis on real and personal property including an in-depth study of secured transactions under Article 9 of UCC. Prerequisite: Eligible for ENG*101 or permission of the instructor.
BBG*294, Business Internship (3 credits)
This course will enable students, individually and as part of a team, to become involved in problem-solving and decision-making activities in the business community. A research project or activity will be cooperatively undertaken by the students and representatives from business and industry. The students will participate in seminars presented by the instructor. To be eligible, students must demonstrate academic ability,personal ability to be self-paced and work with people in various business situations. Prerequisites: completion of 24 college credits and permission of the instructor.
BBG*295, Cooperative Work Experience I (3 credits)
This course enables a student who has completed 24 credits with a G.P.A. of 2.5or higher to earn college credit for work experience in a career which correlates with his/her business program of study. Student must work a minimum of 15 hours per week in a college-approved position as well as attend seminars.Prerequisite: completion of 24 completed college credits, GPA 2.5 and permission of the Cooperative Work Experience Coordinator.
BES*118, Small Business Management (3 credits)
An introduction to small business management, including the attitude, knowledge and skills needed to own and operate a small business. Topics include the resources needed in the formation of new ventures, an understanding of the basic business skills needed to finance, market and manage a small business, risk taking and the formulation of a well-conceived business plan. Prerequisite: Eligible for ENG*101E or ENG*101.
BFN*110, Personal Finance (3 credits)
This course introduces the student to the concepts, tools, and applications of personal finance and investment. It reviews the institutions, instruments and techniques of personal financial planning concentrating on risk management,establishing budgets, tax management, investments, retirement and estate planning. Prerequisite: Eligible for ENG*101E or ENG*101, and MAT*095 or higher.
BFN* 201, Principles of Finance (3 credits)
This course provides basic principles involved in the process of making financial decisions. Topics include the time value of money, ratio analysis of financial statements, leverage, cash flow and working capital and the relationship of risk to return. Prerequisite: ACC*115 . Recommended:ENG*101 and MAT*137.
BMG*202, Principles of Management (3 credits)
An introduction to the principles of management and their application to business organizations. Emphasis is placed upon the management functions;development of a philosophy of total quality management; interpersonal behavior; and business problem solving activities. Prerequisite: Eligible for ENG*101 or permission of the instructor. This is a “D”course.
BMG*204, Managerial Communications (3 credits)
The development of effective written, oral and electronic business communication. Selected assignments include writing business memos, letter and short reports, nonverbal communication, oral presentations, electronic mail and listening. Prerequisite: ENG*101. This is an “L” course.
BMG*210, Principles of Organizational Behavior (3 credits)
This course examines concepts and theories that help managers understand, motivate, and supervise employees. Emphasis is placed upon interaction of individuals and groups relative to management’s actions and the organization’s needs. Contemporary case studies are presented to develop an effective management skill set. No credit awarded to students who have previously taken BMG*105, Supervision and Organizational Behavior. Prerequisite: BMG* 202 or permission of the instructor.
BMG*220, Human Resource Management (3 credits)
This course examines the decision-making process of managing human resources. Topics include organizational environments; recruitment, selection, training and development, and performance appraisal; leadership and motivational philosophies and strategies; and group behavior. Emphasis upon current labor market and case study analysis. Prerequisite: BMG*202 or permission of the instructor.
BMK*103, Principles of Retailing (3 credits)
The study of the retail sector of our economy and the role it plays in the marketing process. Emphasis is placed upon current trends in retailing and the factors responsible for change. The organization and operation of conventional retailing institutions and non-store methods of retailing will be explored. Prerequisite: Eligible for ENG*101E or ENG*101, or permission of instructor.
BMK*106, Principles of Selling (3 credits)
A study of sales principles and techniques used in the sale of consumer and industrial goods and services. Emphasis is placed upon the characteristics of successful sales associates, psychology of selling and sales techniques. An interactive approach to the sales process is emphasized. Prerequisite: Eligible for ENG*101E or ENG*101, or permission of instructor.
BMK*123, Principles of Customer Service (3 credits)
This course is designed to develop the necessary skills for success as a customer service provider. The course examines various service situations and develops an attitude of superior customer service which is critical to success in all organizations. Prerequisite: Eligible for ENG*101E or ENG*101, or permission of instructor.
BMK*201, Principles of Marketing (3 credits)
An overview of the multifaceted discipline of marketing in a service-oriented economy. Consideration is given to market segmentation, target markets, consumer and industrial markets. Emphasis is placed upon developing a marketing mix,including product planning; pricing; the role of distribution; and promotional strategies. Prerequisite: Eligible for ENG*101 or permission of the instructor.
BMK*216, Internet Marketing (3 credits)
This course introduces the student to this exciting, significant part of a business’ marketing mix: marketing on the Internet. Students will use the internet as a source for market research, a communication medium and as a distribution channel. Cyberspace is very fluid and every effort will be made to take full advantage of this medium. Some basic marketing and computer knowledge is necessary. Prerequisites: Eligible for ENG*101 or permission of instructor .
BMK*230, Advertising and Promotion (3 credits)
A study of an organization’s marketing communications with consumers and other stakeholders. Theory characteristics and management of various promotion mix elements are surveyed, including advertising, sales promotion, public relations, direct marketing and personal selling. Prerequisite: BMK*201 or permission of the instructor.