Five years ago, it wasn’t even a phrase in our language. Now, it’s all over social media and in our everyday vernacular.
Netflix, Inc. is a provider of on-demand Internet streaming media. The company started out by mailing DVDs to customer’s homes, effectively putting Blockbuster and other similar type video stores out of business. But as the Internet grew in popularity, along with other DVD library businesses, Netflix knew it’d have to do something bold to keep its customer base.
And so, Netflix started creating original TV shows for its subscribers. Not sparing any expense, they produced high quality television with famous actors (i.e. Kevin Spacey in House of Cards) and releasing the entire season of a show all at once. This move, while seemingly counterintuitive and against the grain of the industry (why not make viewers wait week after week?), surprisingly, produced an addictive hook more intense than expected. Binge-watching — or sitting down for hours at a time to watch episode after episode — quickly became the norm when a new season or show came out. Once finished, they found people waiting (and chatting on social media with great enthusiasm) about the next season’s release date.
With just one or two shows offered, Netflix secured a loyal subscriber base that continues to grow. So how has this new past time of watching an entire season of a television show in one sitting changed America’s appetite for TV and the television industry? Read More