BMK*103, Principles of Retailing (3 credits)
Gen Ed Competency: Critical Analysis & Logical Thinking
The study of the retail sector of our economy and the role it plays in the marketing process. Emphasis is placed upon current trends in retailing and the factors responsible for change. The organization and operation of conventional retailing institutions and non-store methods of retailing will be explored. Prerequisite: Eligible for ENG*101-ALP, ENG*101E, or ENG*101. (Updated Fall 2017)
BMK*106, Principles of Selling (3 credits)
Gen Ed Competency: Critical Analysis & Logical Thinking
A study of sales principles and techniques used in the sale of consumer and industrial goods and services. Emphasis is placed upon the characteristics of successful sales associates, psychology of selling and sales techniques. An interactive approach to the sales process is emphasized. Prerequisite: Eligible for ENG*101-ALP, ENG*101E, or ENG*101. (Updated Fall 2017)
BMK*123, Principles of Customer Service (3 credits)
Gen Ed Competencies: Critical Analysis & Logical Thinking
This course is designed to develop the necessary skills for success as a customer service provider. The course examines various service situations and develops an attitude of superior customer service which is critical to success in all organizations. Prerequisite: Eligible for either ENG*101E or ENG*101. (Updated Fall 2017)
BMK*201, Principles of Marketing (3 credits)
Gen Ed Competencies: Continuing Learning/Information Literacy, Critical Analysis & Logical Thinking, Global Knowledge
An overview of the multifaceted discipline of marketing in a service-oriented economy. Consideration is given to market segmentation, target markets, consumer and industrial markets. Emphasis is placed upon developing a marketing mix,including product planning; pricing; the role of distribution; and promotional strategies. Prerequisite: Eligible for ENG*101. (Updated April 2018)
BMK*216, Internet Marketing (3 credits)
Gen Ed Competencies: Continuing Learning/Information Literacy, Critical Analysis & Logical Thinking
This course introduces the student to this exciting, significant part of a business’ marketing mix: marketing on the Internet. Students will use the internet as a source for market research, a communication medium and as a distribution channel. Cyberspace is very fluid and every effort will be made to take full advantage of this medium. Some basic marketing and computer knowledge is necessary. Prerequisite: Eligible for ENG*101. (Updated Fall 2017)
BMK*230, Advertising and Promotion (3 credits)
Gen Ed Competency:Critical Analysis & Logical Thinking
A study of an organization’s marketing communications with consumers and other stakeholders. Theory characteristics and management of various promotion mix elements are surveyed, including advertising, sales promotion, public relations, direct marketing and personal selling. Prerequisite: BMK*201. (Updated Fall 2017)
