1718-044 Dig. Med. Mark. Cert.

Full Name
Sue Lugli
Email address
slugli@mxcc.edu
Phone Number
x35840
Role at MxCC
·         Faculty
Submitted on behalf of:
Cross Discipline – new certificate program Digital Media Production & Digital Marketing
Proposal Title
Digital Marketing Certificate New Academic Program
Proposal Type
Request for Action (obtain approval)
Proposal Description/Rationale
The Digital Marketing certificate is a 27-credit career path that includes courses from the Business, Communications, and English and New Media Production disciplines. The New Media Production Associates Degree program at MxCC currently has 6 areas of specialization (career paths). This proposal would add a seventh specialized career path in Digital Marketing.
The Digital Marketing certificate will be available in “standalone” format for students who may not be seeking the Associate degree. This certificate program may be taken concurrently with the Digital Media Production Associates program.
The Digital Marketing certificate concept paper was received very highly by the Academic Council. It was submitted last week and was approved as is.
Does this proposal have campus-wide implications? If yes, how so? If not a campus-wide concern, you may want to refer this issue to your supervisor
No
Does this proposal address a strategic priority of the college? If so, describe.
Workforce training to meet State and local skill development
Does this proposal have budgetary implications? If so, describe projected costs and funding sources.
no
Is this proposal time sensitive? If so, describe the timeframe for implementation.
yes – goal is for fall enrollment
What governing body at MxCC do you feel would be most appropriate to address your interests?
·         Curriculum Committee

 

Recorder Review

Date: 4/24/18

Recorder: Corey Martell

Action:

XSubmitted to governing body (list body): Curriculum Committee
Returned to Originator for revision
Forward for action by (list department/employee):
Other:

Comments/Rationale:

 

Committee Review

Committee: Curriculum Committee

Meeting Date: 5/1/2018

Recorder: Lan Liu

Action:

Xsupport with no issues
further development required (returned to originator(s) for further development)
not supported
no recommendation/not applicable (explain below)

Comments/Rationale:

Support with Amendment: Add ECN 102 under elective courses in the field from 3 credits and then 3 credits of either ACC/BBG/DGA/COM/ENG.

1718-044 Digital Media Marketing New Certificate

Assembly Review:

Assembly:

Meeting Date:

Recorder:

Action:

support with no issues
further development required (returned to originator(s) for further development)
not supported
no recommendation/not applicable (explain below)

Comments/Rationale:

 

Executive Council Review

Meeting Date:

Recorder:

Action:

support with no issues
further development required (returned to originator(s) for further development)
not supported
no recommendation/not applicable  (explain below)

Comments/Rationale:

 

President’s Decision

Date:

Recorder:

Approved
Modified
Not Approved
Returned for Revision
Not Applicable

Comments/Rationale:

Implementation Plan/Timeline:

 

Implementation (Curriculum/Program Proposals)

ACTIONCOMPLETED BYDATE COMPLETED
Signature Form Filed (Dean)
Documents Uploaded to P:\Drive
Registrar/Banner entry
Catalog Entry
Other