Website Development

The College’s webmaster produces and maintains the college’s official Web site, http://mxcc.edu/  , including site navigation, links, and Content Management System (CMS) for college-related web pages. Included in this purview are Web pages for individual units, departments, and organizations.

We maintain and update the college’s content on a daily basis, working with all affiliations of the College to provide resourceful information online.  We also work closely with the Office of Information Technology locally and on a System level to pursue new features and offerings that are supported through IT.

All Web pages must adhere to the design and function of the College’s Web site. Each unit, department, or organization provides a representative to serve as a Web page author who works with the M&PR to provide the content for their unit or department page.

With the introduction of WebSolutions Content Management Software in 2009, Web page authors now have increased control over content, with the ability to make changes in a timely manner to keep information relevant and fresh. M&PR provides WebSolutions software training and login account information for the user. The author’s immediate supervisor approves all new Web pages prior to posting.

Faculty or staff members may request services using the Help Desk icon on the home screen on campus computers or by visiting http://mxhelpdesk.mxcc.commnet.edu/. This link will only work while logged in on network computers.

Click here to view website statistics.

 

Advertising

The Marketing and Public Relations office handles all advertising for the College, including institutional advertising for registration periods, programs, and events, and specialty promotion and marketing collateral. If something has the MxCC logo on it most likely it originated through the M&PR office. In fact, all advertising and logo use promoting the College and its programs must be cleared and coordinated through our office.

Developing the annual advertising plan involves analysis of enrollment data to determine target audiences, matching these to the appropriate media outlets, negotiating schedules and prices, crafting the message and creative design, and production for radio, television, social media, online, and print ads etc.  Annual advertising budgets are negotiated and secured at the beginning of the fiscal year; funding for advertising is never guaranteed and is determined by many factors impacting the College’s operating budget.  Any and all advertising is coordinated to be consistent with the overall marketing campaign strategy, using the chosen themes, tag lines, and designs to communicate effectively to our audiences. We continue to use the tag line “Where Your Future Matters!”

Media Relations

It is the responsibility of Middlesex’s Marketing and Public Relations office to disseminate information about the College to the media, including television stations, radio stations, social media sites, and print publications. There are two aspects to this process: the strategy of determining what, when and to whom to communicate and the tactics of handling that communication through the proper channels so that the receiver is clear on everything. This includes generating news coverage about the overall state of the College, to generating publicity about specific programs the College offers.

The Public Relations and Marketing staff relies heavily on ideas and feedback from Middlesex’s administration, faculty and staff in order to generate story ideas. Please send ideas to rplake@mxcc.edu.

Faculty or staff members may request services using the Help Desk icon on the home screen on campus computers or by visiting http://mxhelpdesk.mxcc.commnet.edu/. This link will only work while logged in on network computers.

Graphic Design

A strong visual identity helps to unify and strengthen Middlesex Community College as an institution of academic excellence. This is important in attracting high quality students and faculty. It is for this reason that all publications representing the college to off-campus entities must come through the Marketing and Public Relations office. Team members work with college-wide constituents to ensure accuracy and inclusiveness. It is our goal to provide you with the best possible products in a timely and cost-effective manner.

Services Provided
The Public Relations and Marketing office provides copywriting, design and printing solutions, whether you have a large four-color publication or a simple one-color flyer. Our staff of professionals works with outside vendors to ensure that your project is completed to the highest standards possible, for the best price available.

  • Copywriting and editing
  • Graphic design and layout
  • Mail Processing (bulk mailing and database coordination)
  • Photography
  • Printing and final production
  • Project Types:
  • Booklets
  • Brochures
  • Business Forms
  • Course Schedules
  • Flyers
  • Handbooks
  • Invitations
  • Postcards
  • Posters
  • Programs
  • Recruitment Materials
  • Stationery (Business cards, envelope and letterhead)

Procedures & Process: 
The Marketing and Public Relations office serves the entire college and receives over 300 requests for ads and printed materials in a typical year. To meet these requests on deadline, planning and scheduling are critical.

As soon as your department determines a need for printed materials (even if dates, content, budget, etc. are incomplete), send a work order to Marketing and Public Relations office and indicate when the final information will be available. Also, specify any deadline you request for delivery of your project.

For any project that requires off-campus printing (brochures, full color flyers, posters, etc.), work orders should be submitted at least six weeks in advance of deadline. This allows for two weeks of planning (including copywriting and estimating), two weeks for design and proofing, and two weeks for printing and production.

For projects that can be printed on-campus work orders should be submitted at least three weeks prior to the deadline. Again, this allows for planning, design and copying.


Step-by-Step Process: 

  1. Fill out a Graphic Design/Printing Services Work Order with as much detail as possible. Please note the work order needs to have an approval signature from the department head/supervisor, as well as a representative of Marketing and Public Relations Office. Depending on the complexity of your project, you may want to discuss it with the Graphic Designer, to ensure everyone is clear on the purpose of the piece. Please note that the projects will be completed on a first-come first-serve basis.
  2. If you are supplying copy, please provide it in a Word document, via e-mail or CD. Please make sure you thoroughly spell check the document, and do not use any formatting. Any attempt to pre-format your copy using multiple spaces or tabs, indents, columns, justification, etc. will add instead of save design time. Also please forgo the use of clip art. If you have a concept you wish to use please provide a description.
  3. You will receive a proof of your project in as timely a manner as possible. Please check thoroughly for incorrect information as well as typographical errors. If there are changes to be made, please mark them on the proof and return it to the Graphic Designer. You will receive additional proofs until everything is correct. At this point, please sign indicating your approval, and return it to the Graphic Designer.
  4. All external projects costing $3000 or more must go through the College’s established bidding process, which can take from 3-21 days, depending on the cost of the job. Bids are sent to at least three vendors to achieve the best price. If your department or office is funding the project, you will receive a cost estimate, to be approved by signature and returned to the Marketing and Public Relations office. A purchase order is then generated through the Purchasing Office. This process can take up to a week or longer.
  5. Once the layout has been approved and the purchase order has been generated, the electronic files will then be finalized and sent to the printer. The Graphic Designer will receive a blueline proof from the printer to be checked for technical problems only. Any changes made to copy or photos at this time will result in expensive correction fees and a delay in delivery.

Printing Timeline
Once the layout has been approved and the purchase order has been issued, please allow 1-2 days to finalize the electronic files and send them to the printer. Printing turnaround is dependent on the complexity of the piece, whether or not it is printed digitally or offset, and the quantity requested. So please use these as general guidelines:

  • Business Cards, Letterhead and Envelopes: 5-7 business days
  • Business Forms: 5-10 business days
  • Flyers, Postcards, Invitations: 5-10 business days
  • Posters: 5-7 business days
  • Brochures, Booklets, Programs: 7-10 business days
  • Class Schedules, Handbooks, Catalog: 10-20 business days

Faculty or staff members may request services using the Help Desk icon on the home screen on campus computers or by visiting http://mxhelpdesk.mxcc.commnet.edu/. This link will only work while logged in on network computers.

Logo Download Center

Faculty and staff can find versions of our college logo for print and web use as well as guidelines for use and color palette on the Public drive under the Marketing&PR folder- inside “Graphics and logos”. Please contact Yvonne Page at ypage@mxcc.edu or x5852 if you need assistance.